Ten innovative Bollywood publicity campaigns

Sanju (2018) Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz. Key Strategies: Engaging social media filters and emotional storytelling. Impact: Garnered 30 million views in two days, entering…

Badshah releases new single showcasing dance skills

Indian rapper and singer Badshah has released his latest track, ‘Galiyon Ke Ghalib’, marking a significant evolution in his musical journey. The song, which is part of his newly launched EP ‘Fitoor’, was released on 30 April 2025 and is…

Bhumi Bednekar highlights gender pay gap in Bollywood

Bhumi Pednekar has highlighted the issue of gender pay disparity in Bollywood, sharing her personal experiences with the wage gap. The actress noted that this problem is not unique to the film industry but exists across various sectors. She…

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