Ten innovative Bollywood publicity campaigns
Sanju (2018)
Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz.
Key Strategies: Engaging social media filters and emotional storytelling.
Impact: Garnered 30 million views in two days, entering…
Bollywood icon Shah Rukh Khan arrives in New York for historic Met Gala debut
Bollywood superstar Shah Rukh Khan has arrived in New York ahead of his highly anticipated debut at the Met Gala 2025. The event, scheduled for 5 May at the Metropolitan Museum of Art, will see Khan become the first Indian male actor to…
Jaspinder Narula says golden era of Bollywood music has ended
Veteran singer shares candid views on changing musical landscape
Padma Shri awardee Jaspinder Narula, recognised for her five-decade-long contribution to Indian music, has described the golden era of Bollywood music as a chapter that has…
Badshah releases new single showcasing dance skills
Indian rapper and singer Badshah has released his latest track, ‘Galiyon Ke Ghalib’, marking a significant evolution in his musical journey. The song, which is part of his newly launched EP ‘Fitoor’, was released on 30 April 2025 and is…
Neha Kakkar accused of lying about payment and causing concert chaos
Indian playback singer Neha Kakkar is facing controversy after Australian event organisers accused her of refusing to perform at a Melbourne concert attended by 700 people, resulting in a three-hour delay. The incident occurred during her…
Dolly Parton announces new children’s book for festive season
Dolly Parton, the internationally acclaimed singer-songwriter and philanthropist, is set to release the third instalment in her New York Times bestselling children’s picture book series. The new title, Billy the Kid Dances His Heart Out,…
India’s music production industry set for a major AI-powered shift
In a time of remarkable evolution, India’s music production industry stands on the brink of an exciting transformation. Artificial Intelligence (AI), once the stuff of science fiction, is now stepping boldly into recording studios,…
Michael Jackson’s “Heal the World” inspires Anup Jalota and Sumeet Tappoo’s “Hari”
In December, Anup Jalota and Sumeet Tappoo unveiled their much-anticipated album Legacy, a musical celebration marking the incredible 40-year ‘Guru-Shishya’ relationship between the two artists.
Since its release, fans have been treated…
MOVIE REVIEW: Vicky Kaushal shines in ‘Chhaava’ but the film drags in many portions
Laxman Utekar's 'Chhaava', starring Vicky Kaushal, attempts to bring to life the story of Chhatrapati Sambhaji Maharaj, son of Shivaji Maharaj. Kaushal commits to the role, throwing himself into battle scenes with a visible intensity.…
MOVIE REVIEW: Himesh Reshammiya’s Badass Ravikumar fails to deliver coherent entertainment,…
'Badass Ravikumar', attempts to revive the flamboyant spirit of retro Bollywood but ultimately falls short of delivering a coherent cinematic experience. This film, a spin-off from 'The Xposé', is laden with over-the-top action sequences,…